Priceless Treasures is a casual multiplayer format that gives players access to a shared deck of powerful artifacts. It can be played with any type of deck and any multiplayer variant. The gameplay is reminiscent of a cross between Planechase and Munchkin.
Were it to be run as an event at Gen Con, I would recommend running Free-for-All tables using a relatively low-power format, such as 100-card singleton or M11 Sealed. Ideally, the artifact-centric format could be used to showcase FtV: Relics or even previews from Scars of Mirrodin.