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As a DM, I think I'm fortunate that my players are all avid gamers in general.  The drawback to this type of group, however, is that on any given game night it's sometimes easy for us to pick up another game instead of continuing the campaign.  So, sometimes I try to shake up the campaign a bit by introducing other games into the campaign in such a way as the players' success or failure at the game impacts what happens to the PCs in the campaign world.

This is a new technique for me that started with "Inn-Fighting".  The PCs had to get some information about a ship from a dwarf harbormaster at the local pub.  The link to the "Inn-Fighting" game was that the amount of information the PCs gained depended upon how well the players did at the game.  This type of idea is a nice break