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Switch to Forum Live View Assessing WotC's business model
12 months ago  ::  Jun 27, 2012 - 7:39AM #1
lokiare
Date Joined: Nov 3, 2008
Posts: 14,566
What do you think of WotC past, present, and future business model when it comes to 3.xE, 4E, and 5E?

We know from 4E and DDi that they are known liers.

We know from 3.xE that 5E has nearly identical design goals.

We know they have bad business sense.

What do you think?
Look here to Check out my adventures and ideas. I've started a blog, about video games, table top role playing games, programming, and many other things its called Kel and Lok Games. I'm looking for players for a 4E fantasy grounds game.Swallowed Lich's Implement, help please.
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12 months ago  ::  Jun 27, 2012 - 7:53AM #2
Jim11735
Date Joined: Jun 1, 2009
Posts: 1,512
I am thankful WotC has kept D&D going, even if it's not the most profitable product.

And I think the D&D Brand is more valuable than the RPG.  I think there business model should be to produce a solid RPG that is the premiere TTRPG without trying to make a million dollars off it.  If the RPG is good and everyone who plays it loves it, that will help the brand.  When D&D online went free with charges for extras, everyone loved it.  The business model should be to get everyone to love the brand.  Milking kids for new core books every month isn't gonna get the love.  A new edition or edition revision every 3 years isn't gonna get the love. 
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12 months ago  ::  Jun 27, 2012 - 8:16AM #3
kaliban7
Date Joined: Mar 14, 2009
Posts: 752

Jun 27, 2012 -- 7:53AM, Jim11735 wrote:

I am thankful WotC has kept D&D going, even if it's not the most profitable product.

And I think the D&D Brand is more valuable than the RPG.  I think there business model should be to produce a solid RPG that is the premiere TTRPG without trying to make a million dollars off it.  If the RPG is good and everyone who plays it loves it, that will help the brand.  When D&D online went free with charges for extras, everyone loved it.  The business model should be to get everyone to love the brand.  Milking kids for new core books every month isn't gonna get the love.  A new edition or edition revision every 3 years isn't gonna get the love. 



+1. That's what should be the goal.
I think that trying to "unify" everyone behind one game, one "version" of D&D is foolish. the name "D&D", the brand, covers very different games, very different play styles and "rpg philosophies". I think they try to hard to make D&D one game, while they should try to make the brand unescapable by producing many products with different D&D flavors, that players of every kind, even those who play non-D&D games, would lokk at with pleasure and a desire to use it.
They should spend their energy giving some support (new ideas,etc) to all old editions, and trying to explore new grounds for everyone, rather than trying to "perpetuate" the rules themselves with new editions. Each new edition creates too much discontentment, because there are too much different ways to play D&D for a given rule set to satisfy everyone...

Remember Tunnel Seventeen !
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12 months ago  ::  Jun 27, 2012 - 8:26AM #4
Gurka
Date Joined: Jun 23, 2012
Posts: 309
I think that at the end of the day, they'll end up doing whatever they think will make them the most money.

They invested a lot in 4e and it didn't work out, so now they're going to try and recapture the fanbase (and therefore profitability) that they had prior to 4e. Easiest way to do that is to attempt to build the game in a way that's more familiar to the fans of the earlier editions. Business models are changing all the time, and like most corporations, they've made some definite missteps.

The best tried and true method for most small-purchase products is "suggestive marketing". "First one's free." gets people in the door, and if you're confident of the quality of your product then consumers will continue investing. A lot of online games have gone to that model, and so have at least a few tabletop games.

Will they go that route, and release at least the core rules free? Maybe, maybe not. Based on their past business models, I kind of doubt it. Unfortunately they face a unique problem in getting back the diehard 3.X crowd, even if 5e is fantastic: 3.X is still supported (and arguably improved) in the form of Pathfinder... If 3.X was truly gone then it'd be a much easier task to lure them back with the promise of a game that plays like 3.X, but how do you convince them to come back when they're still playing the game they liked best? Asking them to invest a big chunk of money upfront isn't the best way to go about it, so the FTP core rules may be their best option.

Just my two cents on that one.
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12 months ago  ::  Jun 27, 2012 - 8:39AM #5
Finarvyn
Date Joined: Feb 1, 2003
Posts: 382
I think that like most companies, WotC has some good ideas and some bad ideas. They are trying to keep a product line alive and evolving.

While I don't always like the direction it takes (4E) many others do like it so it's not fair for me to blast them, and I realize that many of my least favorite things about newer editions are exactly the same elements that my son sees as a selling point. I know that I used to buy pretty much everything for D&D back in the OD&D/AD&D/2E days and less material in the 3E/4E days, but that reflects a personal preference in style.

• I don't like the way they killed paper magazines Dungeon and Dragon. I don't like the online model for my magazines. (I'll admit that I lost a lot of interest as the magazine turned to 3E, but I still subscribed. Something cool about getting a game magazine in the mailbox every month.)

• I like the fact that they were bringing gaming online with the character generator, but don't like the fact that it became web-based only. I want something I can control from home without internet, not something I have to continue to subscribe to forever.

• I don't like the trend of thicker rulebooks, thicker modules. Reading a module to prep for game play shouldn't take as long as reading a novel. Prepping for an adventure should be fun and not a chore, and longer modules tax my patience and it's like doing homework in school again. Ugh.

• I like the fact that they bring back new editions of older games (Gamma World) but then get frustrated when they don't want to continue to support them.

• I like the fact that they are trying to bring the "old school" gamers back into the herd with 5E.  I hope they can do it without running off the 3E/4E players, but I appreciate the fact that they are trying to bring everyone together again after so many years of driving the old-timers away.

• I like the fact that they are reprinting 1E and 3.5E rulebooks, particularly the 1E ones. I still hope they decide to provide additional support by reprinting old modules, etc. I really would love to see a revised OD&D ('74) rules set reprint that uses old artwork, etc. Dungeons and Dragons has a long history, and I hate to see the older editions be ignored.

When it's all done, I'm not sure I can identify a simple "business model" for WotC becasue they have so many things they do in different ways.
Marv (Finarvyn)
Master of Mutants (MA and GW)
Playtesting D&D Next and liking it!
OD&D player since 1975
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12 months ago  ::  Jun 27, 2012 - 9:17AM #6
professordaddy
Date Joined: May 25, 2012
Posts: 1,203

Jun 27, 2012 -- 7:39AM, lokiare wrote:

What do you think of WotC past, present, and future business model when it comes to 3.xE, 4E, and 5E?

We know from 4E and DDi that they are known liers.

We know from 3.xE that 5E has nearly identical design goals.

We know they have bad business sense.

What do you think?




I think we don't "know" any of the things you claim we all "know" here.  I think I "know" that you don't have psychic powers, that you aren't capable of assessing the "business sense" (as if that were a single categorical characteristic of a company) of a corporation you're not a member of, and that calling people "liers" demonstrates not only poor proofreading skills but serves no purpose whatsoever other than to try to initiate a flame war in a forum which has been freely provided for you by the company you're trashing, after they have invited you in to participate in a test of a system you claim to not want anyway.

Again: why are you here?  The more you post "topics" like this one, the more I personally "know" (and note that I'm not so arrogant as to suggest that "we" do) that the only business trait I can reliably count on on WotC's part is a remarkable degree of tolerance for supposed 'fans' who apparently have nothing better to do than try to disrupt the design process.

   



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12 months ago  ::  Jun 27, 2012 - 9:29AM #7
Jim11735
Date Joined: Jun 1, 2009
Posts: 1,512
Just thinking, if 4e didn't work out... why would they do it again?  Why would they produce another edition?  I think 4e did work, some corporate suit just wants to get a new edition sales every year.

The alternative to 5th edition - the edition to unify all editions - would have been to support all editions. 

I would think the simplest and cheapest way to make money off the OldSchool D&D crowd would be to sell them AD&D product.  I would think it wouldn't be too hard to get ship-jumping Pathfinder gamers to jump back on the 3.5.1.

Character Builders for every edition, you know you like the sound of that!

D&DI with OldD&D, 2nd, 3.Pathfinder and 4eh content and adventures. 

But I guess people buying old books on Amazon doesn't net WotC any money.  And the designers piloting the D&D ship aren't going to fire themselves.  I don't know.
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12 months ago  ::  Jun 27, 2012 - 9:49AM #8
pauldanielj2
Date Joined: Jul 17, 2008
Posts: 178

Jun 27, 2012 -- 9:17AM, professordaddy wrote:

I think we don't "know" any of the things you claim we all "know" here.  I think I "know" that you don't have psychic powers, that you aren't capable of assessing the "business sense" (as if that were a single categorical characteristic of a company) of a corporation you're not a member of, and that calling people "liers" demonstrates not only poor proofreading skills but serves no purpose whatsoever other than to try to initiate a flame war in a forum which has been freely provided for you by the company you're trashing, after they have invited you in to participate in a test of a system you claim to not want anyway.

Again: why are you here?  The more you post "topics" like this one, the more I personally "know" (and note that I'm not so arrogant as to suggest that "we" do) that the only business trait I can reliably count on on WotC's part is a remarkable degree of tolerance for supposed 'fans' who apparently have nothing better to do than try to disrupt the design process.




+1; thanks for beating me to it.

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12 months ago  ::  Jun 27, 2012 - 10:11AM #9
Artifact
  • Surprisingly Honest
Date Joined: Dec 8, 2003
Posts: 3,171

Jun 27, 2012 -- 7:39AM, lokiare wrote:

What do you think of WotC past, present, and future business model when it comes to 3.xE, 4E, and 5E?


3x:  I think they saved D&D's butt so to speak.  TSR was sunk at the time.  If they had not stepped in when they did, the brand would have disappeared.  Back then, the guys and gals at WotC were percieved as "Gamers, just like us.  Heck the name is even from a D&D home game."

4e:  I think they bit off more than they could chew with D&D Insider, the VT and all that jazz.  They are in the business of RPGs and such, they're not a software company.  There was also a personal tragedy involving a team member that had to mean bad luck for WotC.

DDN:  It's my personal belief that WotC does not want to leave the legacy of D&D in the hands of Pathfinder.  The 40th anniversary is right around the corner.  4e was a re-imagining (as I call it); they don't need that-- they need something more 'classical'.

We know from 4E and DDi that they are known liers.


I don't believe they are liars.  I believe they have things they need to keep to themselves (just like any other business).  At the time 3e was going strong, they weren't gonna tell us exactly when they started working on 4e.  Businesses simply don't advertise those sorta things.  It's best to just assume that a business is always looking forward to what's next.  I mean the day the Playstation 4 hits the stores (if not before), Sony is thinking about the Playstation 5.  Heck, they prolly have the name trademarked - copyrighted already.

We know from 3.xE that 5E has nearly identical design goals.


I don't see it.  I see much more 1e/2e in the playtest.  I've noticed that though, everyone sees something a bit different.  That's good though; they want to appeal to lots of differnt players.

We know they have bad business sense.


I absolutely agree with you here .  I personally think WotC is incompetent when it comes to customer service.  

For instance, they kept forgetting to manually turn off my monthly DDI account each month, allowing me access for the next month.  They called this an 'undead account'.  Think about that:  The glitch was common enough to give a nick-name to?  Anyway, the real problem was, I didn't know if I was gonna be billed for another cycle or not.  I finally broke down and bought a yearly sub.  Guess the glitch has been fixed .

There have been other issues and pet peeves with my DDI account.  For a long time, I had to use a 'work-around' to open and read DDI articles.  Otherwise, the pages just opened as gibberish.  Once again, the problem was acknowledged by customer service (and eventually fixed, thankfully).  The problem was, I wasn't the only one with this issue; lots and lots of posts in the Dragon/Dungeon ezine forums indicated it occurred regularly, with different browsers, operating systems.

Anyway, those are my two biggest problems with customer service at WotC.  There are some minor ones but I've said enough already.  Bottom line, it has been my XP that they are incompetent when it comes to customer service.

= = =

That all said, I have a lot of respect for the people who actually work on the game:  The designers, artists, article writers, the whole team.  These guys and gals are wonderfully creative and really love the game.  I don't doubt that.  I just wish D&D was in the hands of some other company.

/\ Art
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12 months ago  ::  Jun 27, 2012 - 10:17AM #10
Warrant
Date Joined: Oct 4, 2010
Posts: 1,523
The relaunch of old editions are a good start. They also need to rerelease everything at least in ePub format (since its already online anyways)

They also need to partner with roll20 to provide a good virtual table experience and make sure DDi is worthwhile to customers.

Do NOT release new game material through the periodicals, it makes it a nightmare to search and filter. If you do, at least put high level tags on it so I can search for ALL DarkSun creatures at once, or all Wands without having to parse through 80 issues of D&D mags.
"If it's not a conjuration, how did the wizard

con·jure/ˈkänjər/Verb
1. Make (something) appear unexpectedly or seemingly from nowhere as if by magic.

it?"
                                                    -anon

"Why don't you read fire·ball / fī(-ə)r-ˌbȯl/ and see if you can find the key word con.jure /'kən-ˈju̇r/ anywhere in it."
                                                       - Maxperson
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