What's so great about your FLGS?

Now that we're in our third week of D&D Encounters, to mark the launch of the first season I have a bit of a treat lined up for one or two shops--and their players. Want in on this action? Tell me what's so great about your D&D Encounters shop:

http://community.wizards.com/dnduk/blog/2010/03/30/give_it_up_for_your_flgs!