Need Serial Killer Plot Development

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I am about to have another session in about an hour. Here is a synopsis of what has happened:
The party is on the trail of a serial killer. He has killed 12 people, 6 male, 6 female. His main method is by entering from a separate reality by a mirror into the victim's house. He kills the victim by draining their mind of all sanity and leaving them to die by their worst fear. The victim is then hung from their second floor on a solid rod for all to see. He has now become confident enough to kill some of the parties personal aquaintinces, and now they are fueled by revenge to hunt him down. Every night, he brings them into his dreams to sit them down along a long white dinner table and giving them tea in a white cup on a white saucer. He wears a azure cloak over his body, and only a pair of ice cold eyes stare out from them. Little does the party know that they are seated in the order he will kill them in when it is time. 

I really need ideas on how to make him stand out more. He has a gentleman's demeanor, and acts in a calm and controlled manner. However, if he sees something out of place, he will become hostile.
Even though you're trying to set up a mystery, consider bringing this question to the players. They will know exactly what will make this villain stand out more, and when you use that not only will he stand out more but the players will tend to be more engaged, because you're using their ideas.

[N]o difference is less easily overcome than the difference of opinion about semi-abstract questions. - L. Tolstoy

Socrates liked to ask questions to help someone find the answers on their own. I have some questions for you to consider.

He sounds like a cross between Freddy Krueger (the dreams) and Hannibal Lecter (not so much a cannibal, but in his refinement). If he's killing them around the table.. is he going clockwise or counter-clockwise?

Why are  the players the subject of his wrath? Old nemesis? Because they are well-known heroes in the community? Simply because they seem like a worthy challenge? What motivates this serial killer?

Is the use of a mirror somehow important? If the killer is killing them counter-clockwise, it may be. Everything is backward. Is the rod also significant in some way? Hanging from a rod, are they face down (upside down)?

Is the azure-blue cloak also significant? I'm thinking sky-blue. Does the sky symbolize something important to the killer?

His manners imply aristocracy. Any local lords have sky-blue and white as part of their colors?

His precision reminds me of a clock-maker. What is his day job?

Is there something in this killer's background that may have sent him over the edge?

While in the dream, can the players act, or are they passive?

How is he draining them of sanity? Spell? Poison? Other? Does the method itself leave clues by way of magic auras, by the smell of lemons (for the tea) in the air or in some other way?

They are dying by their worst fears. Is there foreshadowing in the dreams or some way to tell by the 12 previous victims that this is how they died, such as rat-droppings in the room of a woman who feared rats, or was the victim who feared drowning wet when they found him?
A rogue with a bowl of slop can be a controller. WIZARD PC: Can I substitute Celestial Roc Guano for my fireball spells? DM: Awesome. Yes. When in doubt, take action.... that's generally the best course. Even Sun Tsu knew that, and he didn't have internets.
One thing that works for some of us is to ask the players leading questions. You know a lot of what you want, but not quite how to get there. Compose a question based around what you want, and ask the players for the answer. The answer you get might surprise both you and them.

[N]o difference is less easily overcome than the difference of opinion about semi-abstract questions. - L. Tolstoy

Socrates liked to ask questions to help someone find the answers on their own. I have some questions for you to consider.

He sounds like a cross between Freddy Krueger (the dreams) and Hannibal Lecter (not so much a cannibal, but in his refinement). If he's killing them around the table.. is he going clockwise or counter-clockwise?

Why are  the players the subject of his wrath? Old nemesis? Because they are well-known heroes in the community? Simply because they seem like a worthy challenge? What motivates this serial killer?

Is the use of a mirror somehow important? If the killer is killing them counter-clockwise, it may be. Everything is backward. Is the rod also significant in some way? Hanging from a rod, are they face down (upside down)?

Is the azure-blue cloak also significant? I'm thinking sky-blue. Does the sky symbolize something important to the killer?

His manners imply aristocracy. Any local lords have sky-blue and white as part of their colors?

His precision reminds me of a clock-maker. What is his day job?

Is there something in this killer's background that may have sent him over the edge?

While in the dream, can the players act, or are they passive?

How is he draining them of sanity? Spell? Poison? Other? Does the method itself leave clues by way of magic auras, by the smell of lemons (for the tea) in the air or in some other way?

They are dying by their worst fears. Is there foreshadowing in the dreams or some way to tell by the 12 previous victims that this is how they died, such as rat-droppings in the room of a woman who feared rats, or was the victim who feared drowning wet when they found him?



He plans on killing them  counter clockwise, as he is working in reverse order of how the party "wronged" him. The world is merely a place for him to realign the daily happenings of those he considers "misaligned" back into the way things are meant to be. At first it seems that the victims have no connection, but each has done some sort of "wrongdoing" in the killer's eyes. For example, his first victim was a man that cheated on his wife and was murdered for his infedelity. 

He is after the players for a few reasons. The first is to see how they react to him and if they plan of doing anything to stop him. He is also bored of not being able to be caught by normal law enforcers, and with the arrival of the players is an actual challenge to him. The third, and most important reason is what the party first did when they started at level one. An entire village was burnt down by the PC's, and 19 were killed in the fire. The killer, who was staying in the inn resting from a long voyage, escaped as the riots started. while not angered, he believed the party ruined the order in which the people of the village were supposed to die in, as he was planning on killing a few of them (the villagers) as he stayed in the village. The players had accidently stolen his kills, and wrecked his planned out process of slaying those in town for their inability to accept what they did wrong.

The mirrors are the prime mode of transportation for him, as he himself never shows up to the scene of the crime, rather he sends clones of himself to do the deed. Hiring beggars by leaving bags of gold with notes of promises of more pay if they do as he asks. The people he anonymously hires deliver the mirrors to those he plans on killing later on. Even to the most experienced wizard, the mirrors seem ordinary and mundane, despite their exquisite design and rich colors. Once he is ready, he stands before his master mirror (kept by his side at all times) and he stares into the mirror, which allows him to view from the other mirror. A copy of himself then steps out from the mirror itself and them shimmers into reality. He then relaxes as his clone of body and mind commits the murder, then re-enters the mirror and dissipates.

He hangs them right side up for two reasons. In counter clockwise logic, he believes in stopping a problem by working from the top down, rather than from the bottom up, like most individuals would. By doing this, he believes events are reset to match how things were at the beginning. Hanging them in this fashion also symbolises his view of justice, and that is all die equally, all are judged equally, as each was hung with the same kind of rod, of the same length, and with the same length of rope.

The cloak is represenative of his mind. He sees his mind as clear, purified water. Thoughts flow freely, actions are controlled and constant, and the results are to be predictable and subtle. He has nothing to hide, and holds no preconcieved notions towards the party or those he murders. Like a stream from a mountain top, he believes everybody is part of the flow of life. And much like a rushing current, it will make those who try to fight it go under. Earlier in his life, he lived by a beautiful river, with crisp fresh water whenever he needed it. Compared to other people, water was more reliable, an more understandable, to him than anything else.

His manners are derived from his years of mental training and from the vast array of etiquette books he read over time. He would practice by standing in front of a mirror and taking notes of his facial expressions, body posture, and tone of his voice. In order for his clones to maintain humanisitc qualities, he himself keeps proper in speech and in movement. He strives to create the perfect clone of himself, and him going after the party and others give him the practice he needs to achieve this.

His job was a mental surgeon. He travels to various towns to cure people of their mental woes. He could make memories vanish, replace bad ones with good ones, and even cause complete personality changes in an individual. He was a benefit to society until one day, he just snapped, and here how.

He arrived in a small town with a very caring community. He had helped alleviate a man of amnesia and as a reward, the man gave him a philosophy book about time. As he read, the esoteric text soon made more and more sense to him. Time was truly a river not to be blocked by a dam or drained into a resevoir. Fast forwarding to present age, when the party razed the village, he ensured that he would kill the party and bring the torrent river back to it's original state.

The players can do whatever they wish during the dream, however, since they are in his dream, they are unable to hurt him. He walks them through a routine, he has them sit in their seat, with a white saucer plate and cup with tea or a beverage of their choosing. He engages in small talk with the party members, and has them enter one at a time, so they do not conspire in the dream world against him.

He (more like his clone) drains the victim through physical contact. when he places his hands on the victim, he immediately absorbs any skiils, memories, and prior knowledge that seems to be of use to him. After the process, the subject is often left in a lobotomized state, and by using illusion magic, kills the target with the only thing they can remember: Their fear. The clues he left beofre are the trace wisps of arcane energy he left behind that lead right to the mirror, and on one occasion even implanted the memory of the victim seeing him in one of the party member's mind. As for traces, the wind in the room may sound like water running against rocks or at times an ocean hitting a rocky shore.
 
The main foreshadowing is the person replying about the new mirrors they bought, as he strikes the day after they are delivered. As for signs of their fear, the party has not taken notice, but they will son.
I know that this isn't much of a suggestion, but the show Dexter may also give you a couple of ideas, particularly seasons 1 & 4.  At the very least, you'll have something entertaining to watch.