My Advice for Wizards of the Coast

This was originally posted on Google+. It has since gotten a lot of attention there and on twitter. Someone suggested to me that I create an account on here and post it for the input of people that frequent this board. So here you go:


My Advice for Wizards of the Coast

I think you have accepted that you have made some mistakes. So I am not going to rake you over the coals. I'm not going to make demands of you that are in my self-interest or that seek to bolster some position I have. I am not going to pretend to help you, but really not care about your situation. I am going to take you at your word and give you my honest opinion.

You want to unite the clans. UNITE THEM! I can appreciate that. I can get behind that. So this advice that I give you is truly from the heart. You are an old friend that has, in my view, lost their way. I want to help you. You seem open to it. So here it is...

Live the D&D life

I don't mean that flippantly. Live the D&D life. Stop marketing. Stop pushing your product on people, start caring about people, and they will buy your product without the push. Care about D&D. Advocate for D&D. Be everywhere, talking about D&D. Know the community, know the people. Feel their pain, know their problems, give them help, and care.

I know you might think you are doing that now. You aren't. You are trapped in the past. The future is digital and it is passing you by.

Your website is poorly designed and hard to navigate. I don't want to spend time there. I'm looking at it today, you know what I don't see? A headline that tells me 5th edition is announced. Just a link to SIGN UP and be a part of gamer history. You know what my first thought is reading that? "Sign Up" is a code word for: Let me market to you . Sign up for my newsletter. It doesn't scream out that you are making a new edition. It doesn't make me care and it doesn't make me click. Your "D&D next" group page is bland and boring. I could go on, but I have no desire to ridicule you about your web design.

You have a twitter feed and a Facebook page. Both are boring. It looks like you are trying to sell me something.

You are talking in marketing speak. You need to stop. Now.

Let me give you some hard advice on how to do that, not just impressions and vague directives.

Hire someone to really take charge of your community operations and lead it in a new direction. If you have someone in charge of community outreach, I don't know them. And I know a lot of people in the online RPG community and I consider myself fairly well informed. I tried to find out who was in charge of this on your website. There are a few possibles, but I couldn't actually tell. Trevor Kid? Maybe. Mostly because the content was so old. Announcements from June of 2011 or earlier. I should know this person. They should be commenting and posting everywhere. All the time. Ubiquitous.

So if you do have someone doing this, move them aside and get someone who knows what they are doing. They need to be producing new and exciting content every damn day. The last video posted on your YouTube account was in October. That's three months ago. In Internet time, that is the last ice age. You need new videos going up every week. Every day would be the long term goal. You need to be producing so much content that people have a hard time keeping up. 

And it needs to be good content. Not some lame droning video (no offense to Rodney Thompson, he may be a great manager but he is a poor salesman). It needs to be high quality stuff I want to share with my friends. I need to sense passion and excitement. That doesn't require fancy graphics and sound. There are people making passionate RPG posts every day without your resources. This isn't about resources, this is about caring. I need to care. And in order for me to care, you need to be living that D&D life.

See there are TONS of people out there that have played D&D. But many of them are ashamed to admit it. You need to make it cool to play D&D. This isn't the 1980s. No need to hide under rocks anymore. Be loud and be proud. Eventually, you need a whole team of people out there talking about D&D on a constant basis. Right now, you've got near zero capacity. Start small. Hire one person to live the D&D life and talk about it CONSTANTLY. Then build from there. 

There is a ravenous hunger for RPG content out there. More than you can possibly imagine. And you are letting people starve. Right now, they have to come to you. They have to follow you on Twitter or go to your Facebook page (both of which, I reiterate, are boring locations). They have to navigate your boring website. People have to find you. They have to want you.

That has to end. You cannot be passive anymore. You have to reach out. You need to find people on your own. You need someone who reports to Mike Mearls every Friday and describes what happened in the RPG community that week. Describes what is supposed to go down that weekend. Who was talked about, why, what was said, and where. Engage people. Show up on THEIR Facebook wall or Twitter feed or Google+ threads or on their blogs. Make comments. Talk! TALK!TALK!

Because all I hear is a fart in the wind.

D&D is a social game. You must embrace that. You must be social!

Why is the biggest forum destination to talk about RPGs ?
Why are the most popular people talking about RPGs not Wizards employees?
Why are the most popular blogs about RPGs not hosted on your domain?
Why are the sites aggregating RPG content not yours?

Because you dropped the ball and you let someone else carry it.

That has to end. Take charge of your destiny.

You need to be producing an avalanche of high quality RPG content. You need people talking about D&D with a passion. You need things to distribute to social media that will actually get shared, read, and excite people about your product. You need to reach out and grab people by the shoulders and say "I AM D&D! HEAR ME ROAR! I LOVE IT! JOIN ME!"

You need to live the life. You need to care so much it hurts.

Get busy living. Or get busy dying.

Much love, brother. Peace.

Original Google+ link: 
This is so very, very right I don't even know where to start.
Well said.
I only post rarely. This deserves its due attention.

Balance = Equally effective, but different, ways of reaching a goal or overcoming an obstacle.

Just wow. Well spoken, and all true.

Magic Dual Color Test
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I am White/Green
Take The Magic Dual Colour Test - Beta today!
Created with Rum and Monkey's Personality Test Generator.
I am both orderly and instinctive. I value community and group identity, defining myself by the social group I am a part of. At best, I'm selfless and strong-willed; at worst, I'm unoriginal and sheepish.
This sounded like over-eager business consultant talk.
This sounded like over-eager business consultant talk.

haha yeah. you made me laugh
From the title, I was expecting some wacked-out grognard diatribe, and I only read it so I could laugh at it.

But it's ... exactly right, relevant, spot-on.  I really hope they read this and take it to heart.

Is there any chance we could have some sort of uprising and replace Mearls with this guy?
If your position is that the official rules don't matter, or that house rules can fix everything, please don't bother posting in forums about the official rules. To do so is a waste of everyone's time.
I passed through a registration, that lead me to a mail, that led me to a new page, just to go back to my mail, to fill out another registration step, just to post an "I agree" here. It is not worth the effort to be in touch with you, just to say you need to be able to be in touch with people. 
Well said, well put, spot on.

In my earlier love of the game, it was that- a love. Now it's more of an enjoyment.

The game (on a company level) is lacking heart- and I think you have hit it perfectly! 
Well, at least they aren't changing the dice... I may have just jinxed myself
I would add a few words about the international market and the few attention that receive. In these times of globalization, neglecting the international market and in other languages ​​like Spanish, it's not really a luxury that this company could afford. I wish they restructure and consolidate the community in USA, but remember that in Mexico, Spain and many other countries there is a large community waiting. (Sorry for my bad english).

Me gustaría añadir algunas palabras acerca del mercado internacional y la poca atención que recibe. En estos tiempos de globalización, descuidar el mercado internacional y en otros idiomas como el español, realmente no es un lujo que esta empresa pueda darse. Ojalá se reestructuren y consoliden su comunidad en USA, pero recuerden que en Mexico, España y en muchos otros paises hay una gran comunidad esperando. 

Lord Kevin Lomax

Thanks for the support everyone!
From the post title I was expecting something along the lines of

"go home and die" :P

But, it's a good post. WotC could really make D&D big, especially if they had video interviews every week with the developers on Youtube, for example,  instead of writing a DDI post on their site. 

I think it's time for someone to take up the torch and make D&D cool all over the internet.

Enough with the lame 4e artwork.            
Im from Mexico, and I agree 100% whit the post, Hasbro and WotC did not realize than D&D is a global hobby or they dont want/care about other countries.
Well said TS. I agree 100%.
This sounded like over-eager business consultant talk.

Over eager? Hardly. It IS the basic tenet of business and successful ones. D&D IS a business and to bring life to the brand, you must execute and show your passion. You have to SELL it. You have to BELIEVE in it. It's business 101 at it's best and the OP is 100% dead on.

I'm from the Bahamas and I do agree with this post. WoTC has adopted the old D&D attitude, which is to speak about D&D with caution and fear of being called a nerd or worst. If 5E is to unite people then they need to reach out to the world with a frenzy and not something that is mek.
I'm going to +1 the entire OP because he is absolutely right (and because this thread needs to keep getting pushed back to the top of the page).
Owner and Proprietor of the House of Trolls. God of ownership and possession.
This needed to be said, so thanks for saying it. Very well-written post. Let's hope someone listens.
I must say, I find it veeery interesting how quickly after this was posted that they announced the site overhaul...
From the title, I was expecting some wacked-out grognard diatribe, and I only read it so I could laugh at it.

But it's ... exactly right, relevant, spot-on.  I really hope they read this and take it to heart.

Is there any chance we could have some sort of uprising and replace Mearls with this guy?


Zammm = Batman.

It's my sig in a box
58280208 wrote:
Everything is better when you read it in Bane's voice.
192334281 wrote:
Your human antics and desire to continue living have moved me. Just kidding. You cannot move me physically or emotionally. Wall humor.
57092228 wrote:
Copy effects work like a photocopy machine: you get a copy of the 'naked' card, NOT of what's on it.
56995928 wrote:
Funny story: InQuest Magazine (I think it was InQuest) had an oversized Chaos Orb which I totally rooked someone into allowing into a (non-sanctioned) game. I had a proxy card that was a Mountain with "Chaos Orb" written on it. When I played it, my opponent cried foul: Him: "WTF? a Proxy? no-one said anything about Proxies. Do you even own an actual Chaos Orb?" Me: "Yes, but I thought it would be better to use a Proxy." Him: "No way. If you're going to put a Chaos Orb in your deck you have to use your actual Chaos Orb." Me: "*Sigh*. Okay." I pulled out this huge Chaos Orb and placed it on the table. He tried to cry foul again but everyone else said he insisted I use my actual Chaos Orb and that was my actual Chaos Orb. I used it, flipped it and wiped most of his board. Unsurprisingly, that only worked once and only because everyone present thought it was hilarious.
My DM on Battleminds:
no, see i can kill defenders, but 8 consecutive crits on a battlemind, eh walk it off.
144543765 wrote:
195392035 wrote:
Hi guys! So, I'm a sort of returning player to Magic. I say sort of because as a child I had two main TCG's I liked. Yu-Gi-Oh, and Pokemon. Some of my friends branched off in to Magic, and I bought two pre-made decks just to kind of fit in. Like I said, Yu-Gi-Oh and Pokemon were what I really knew how to play. I have a extensive knowledge of deck building in those two TCG's. However, as far as Magic is concerned, I only ever used those two pre made decks. I know how the game is played, and I know general things, but now I want to get in the game for real. I want to begin playing it as a regular. My question is, are all cards ever released from the time of the inception of this game until present day fair game in a deck? Or are there special rules? Are some cards forbidden or restricted? Thanks guys, and I will gladly accept ANY help lol.
I have the same problem with women.
117639611 wrote:
198869283 wrote:
Oh I have a standing rule. If someone plays a Planeswalker I concede the game. I refuse to play with or against people who play Planeswalkers. They really did ruin the game.
A turn two Tibalt win?! Wicked... Betcha don't see that everyday.

The Pony Co. 

Is this my new ego sig? Yes it is, other Barry
57461258 wrote:
And that's why you should never, ever call RP Jesus on being a troll, because then everyone else playing along gets outed, too, and the thread goes back to being boring.
57461258 wrote:
See, this is why RPJesus should be in charge of the storyline. The novel line would never have been cancelled if he had been running the show. Specifically the Slobad and Geth's Head talkshow he just described.
57461258 wrote:
Not only was that an obligatory joke, it was an on-topic post that still managed to be off-topic due to thread derailment. RP Jesus does it again folks.
92481331 wrote:
I think I'm gonna' start praying to Jesus... That's right, RPJesus, I'm gonna' be praying to you, right now. O' Jesus Please continue to make my time here on the forums fun and cause me to chuckle. Amen.
92481331 wrote:
56957928 wrote:
It was wonderful. Us Johnnies had a field day. That Timmy with the Grizzly bears would actually have to think about swinging into your Mogg Fanatic, giving you time to set up your silly combo. Nowadays it's all DERPSWING! with thier blue jeans and their MP3 players and their EM EM OH AR PEE JEES and their "Dewmocracy" and their children's card games and their Jersey Shores and their Tattooed Tenaged Vampire Hunters from Beverly Hills
Seriously, that was amazing. I laughed my *ss off. Made my day, and I just woke up.
[quote=ArtVenn You're still one of my favorite people... just sayin'.[/quote]
56756068 wrote:
56786788 wrote:
.....would it be a bit blasphemous if I said, "PRAYSE RPJAYSUS!" like an Evangelical preacher?
Perhaps, but who doesn't like to blaspheme every now and again? Especially when Mr. RPJesus is completely right.
56756068 wrote:
I don't say this often, but ... LOL
57526128 wrote:
You... You... Evil something... I actualy made the damn char once I saw the poster... Now you made me see it again and I gained resolve to put it into my campaign. Shell be high standing oficial of Cyrix order. Uterly mad and only slightly evil. And it'll be bad. Evil even. And ill blame you and Lizard for it :P.
57042968 wrote:
111809331 wrote:
I'm trying to work out if you're being sarcastic here. ...
Am going to stop you right there... it's RPJesus... he's always sarcastic
58335208 wrote:
56957928 wrote:
112114441 wrote:
we can only hope it gets the jace could have at least been legendary
So that even the decks that don't run it run it to deal with it? Isn't that like the definition of format warping?
I lol'd.
56287226 wrote:
98088088 wrote:
Uktabi Orangutan What the heck's going on with those monkeys?
The most common answer is that they are what RPJesus would call "[Debutantes avert your eyes]ing."
56965458 wrote:
57461258 wrote:
116498949 wrote:
I’ve removed content from this thread because off-topic discussions are a violation of the Code of Conduct. You can review the Code here: Please keep your posts polite, on-topic, and refrain from making personal attacks. You are welcome to disagree with one another but please do so respectfully and constructively. If you wish to report a post for Code of Conduct violation, click on the “Report Post” button above the post and this will submit your report to the moderators on duty.
...Am I the only one that thinks this is reaching the point of downright Kafkaesque insanity?
I condone the use of the word Kafkaesque. However, I'm presentely ambivalent. I mean, that can't be serious, right? We're April 1st, right? They didn't mod RPJesus for off-topic discussion when the WHOLE THREAD IS OFF-TOPIC, right? Right.
57545908 wrote:
56957928 wrote:
Save or die. If you disagree with this, you're wrong (Not because of any points or arguements that have been made, but I just rolled a d20 for you and got a 1, so you lose).
58397368 wrote:
58222628 wrote:
This just won the argument, AFAIC.
That's just awesome.
57471038 wrote:
57718868 wrote:
That's what RPJesus tends to do. That's why I don't think he's a real person, but some Magic Card Archive Server sort of machine, that is programmed to react to other posters' comments with obscure cards that do in fact exist, but somehow missed by even the most experienced Magic players. And then come up with strange combos with said cards. All of that is impossible for a normal human to do given the amount of time he does it and how often he does it. He/It got me with Light of Sanction, which prompted me to go to RQ&A to try and find if it was even possible to do combat damage to a creature I control (in light that Mark of Asylum exists).
71235715 wrote:
100176878 wrote:
56957928 wrote:
57078538 wrote:
heaven or hell.
Round 1. Lets rock.
GG quotes! RPJesus just made this thread win!
56906968 wrote:
56957928 wrote:
143359585 wrote:
Blue players get all the overpowerered cards like JTMS. I think it's time that wizards gave something to people who remember what magic is really about: creatures.
Initially yes, Wizards was married to blue. However, about a decade ago they had a nasty divorce, and a few years after that they began courting the attention of Green. Then in Worldwake they had a nasty affair with their ex, but as of Innistrad, things seem to have gotten back on track, and Wizards has even proposed.
You are my favorite. Yes you. And moments like this make it so. Thank you RPJesus for just being you.
On what flavor text fits me:
57307308 wrote:
Surely RPJesus gets Niv-Mizzet, Dracogenius?
56874518 wrote:
First: I STILL can't take you seriously with that avatar. And I can take RPJesus seriously, so that's saying something.
121689989 wrote:
I'd offer you a cookie for making me laugh but it has an Upkeep Cost that has been known to cause people to quit eating.
56267956 wrote:
I <3 you loads
57400888 wrote:
56957928 wrote:
"AINT NO LAWS IN THE SKY MOTHER****." - Agrus Kos, Wojek Veteran
10/10. Amazing.
Um.. damn... nothing to say but

For all the things that disagree on about D&D, I think we can all agree on the fact that we agree on this.

Well said. You deserve multiple internets.

However, easier said than done. Here's to hoping.

-Calestin Kethal
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