Attendance didn't improve and we seem to be pretty much down to one table. I'm going to stop going because frankly while I'll run it I've got no interest in playing it. I dunno yet if I'll be able to do the next season, it'll depend on my school schedule, but I probably won't even if I can, since the format after six months of it just doesn't appeal to me and a 20 week season just fills me with meh.
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Well, hopefully things will pick up for them with season 3. I might even play in it if I can't get my college schedule changed to not conflict with the game I play in on Thursdays.
Season 2 started fairly strong for us at about 20 people on Session 1. It peaked at session 6 with about 35 players. The owner of the store was giving his DMs store credit from the start of Encounters, but was not charging for the Encounters Games. This had to change when he needed to get more DMs. That caused a drop off in players down to 20 or so. We now are holding stead at about 24.Promotion has been very important. I have found that now the Local Gaming Community knows about Encounters, but doesn't know about Game Days. The owners are trying to get more organized on online and offline promotion. Also, as has been pointed out, if you have a regular gaming group on Saturday, you will play there rather than at the Game Day. We had about 24 players at the Dark Sun Game Day and plan on having about the same on the Red Book Game day.
For stores with low populations, has the store been promoting heavily within the store and on various gamer sites? I've never had a problem finding gamers. It can take time to find them, but if there is a gaming store someone is buying stuff and would be interested in trying out D&D.